This was even present before the 90s but as the culture around the genre grew it became more prominent. The hip hop community was greatly influenced by their African origins and incorporated bright colours into their hip hop fashion. Some people close to the culture even started their own brands and this fed the circle over time, ensuring the style retained its place in fashion. This was something that really opened the way for brands to understand the culture and embody more of it. Over time as these rap stars did well, they undertook partnerships with many brands. This is perhaps the original trendy hip-hop sneaker, followed by Nike Airforce 1s and a host of others. A title befitting as they used to wear full Adidas tracks and Superstars without laces. The beginnings of hip-hop style can be remembered in an almost marked moment with Run DMC and their song ‘ My Adidas’. It was the quintessential streetwear for the 90s. This allowed for how they dressed to permeate the cultural sphere of society. As the genre grew so did the viewership of its stars such as LL Cool J, 2Pac, Biggie, Snoop Dogg and many more. With its root set in the 80s, Hip Hop slowly made its way to become one of the most influential genres of music in the decade that followed. As an Amazon Associate we earn from qualifying purchases. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to.
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